Photo Courtesy of Renee Edelman, (2011)
A FEW YEARS AGO as friends WE DECIDED A FEW THINGS...
1) We want to f**k up the recall and health space
2) Change how fast information travels
3) Be respected by companies and consumers
If you have questions you can email me [e (dot) cachette (at) gmail.com] or if you would like to see the pretty artwork, design and photos of Stephanie go to Ahava Studios or email her [stephanie (at) ahavastudios.com]
What is product market fit (PMF)? How do you reach it, how do you know and what does that look like in the process? We took all the project data and examined it against our business needs. $360k and three years later here is what we found. The winner? eCommerce monitoring.
Slideshare below can also be found at HERE
The Journey to Product Market Fit, by Ellie Cachette
How to Fight the SFMTA and Win: True Story (“Evading Fare”)
SFMTA in San Francisco is well known for its tight rules, aggressive ticketing and even aggressive towing. Locals know towing zones are serious things which is why you often see people staying in cars or even double parking with the Hazard signs on or “San Francisco valet”, but what surprised me most was when 1/05/13 I got a handwritten ticket for “evading fare.”
The scene was something out of a horror movie: I used my Clipper Card to get on a train near Dolores Park, my card signaled it was low so I had planned to reload it upon arriving at the next station since my entry station didn’t have any machines. Upon arriving at Montgomery Station, all three of my friends exited the station and I get held back by an officer who said the machines were “broken” and to “come here” Upon walking near her she scanned my Clipper Card and announced that I am evading fare. Totally confused I try to reload the card with monies, or pay my fare in cash or even get the machine but she doesn’t let me, “You are evading fare.” I even open my wallet with cash asking to pay because I don’t understand the issue. “Its a $103.00 ticket not to mention my pride as a hardened criminal now that I am known to be “evading fare” I’m pissed but I also know that NO ONE FIGHTS THE SFMTA AND WINS.
Click below for the full story ---->>>