12/15/2013 #Marketing Done Right / InterestingNot all marketing needs to be "great" to get attention but even being interesting can be enough. Here are few items that caught my eye recently. Product: Motorola Placement: Billboard #Concept: Intro to campaigns around customization Notes: This is really interesting as its a ramp up to their campaign around customization of cell phones and accessories. Very simple. Different but interesting background and simple branding. Well done. Product: Wine Placement: Grocery Store #Concept: Wine on the go Notes: This is really interesting as there are not many products like it. Considering its illegal to have an open container in the U.S I wonder the purpose of a to-go cup of sorts of chardonnay. Really interesting. Also the colors and label work well with looking clean and having contrast. Every the glittery label seal matches the colors of the wine and label. Curious what this brand grows into... MOST GENIUS PLACEMENT EVER:
While browsing CVS I saw the notable "Ghilardelli" holiday chocolate squares near the registers. I'm not sure who at the chain was bribed but this doesn't appear to be a mistake as the Hershey bars resemble the branding of Ghilardelli, are price about double (and appear to be more than double in size). Also the Hershey bars are rather neat while the little squares are not and its almost impossible to see the brand of the square. Total genius. Looks like Hersheys is finding a way to take the market share of Christmas back from Ghilardelli. 12/15/2013 #FAILS: Marketing Done WrongSo much of marketing out there influences how we think and feel about product placement and buying. Periodically I will try to upload some examples. Here's some examples of items that caught my eye and personal thoughts: Product: Storage Units Placement: Train / Public Transportation #FAIL: Too political Notes: Regardless of how you feel about the GOP, recent U.S Government Shutdown or what party you are associated with this add is not funny and here is why:
Product: TV Show (reruns) Placement: Train / Public Transportation #FAIL: Self Depreciating Notes: Seinfeld is a known TV classic, reruns can often generate revenues as they can draw in new and old viewers. The problem here is that it highlights "nothing" and is confusing about the times:
Product: Corporate Campaign Placement: Train / Public Transportation #FAIL: Too wordy Notes: The images and coloring schema of this Ad is fairly nice, however its in response to a corporate campaign and has too much explanation.
Product: Art of Shaving Placement: Train / Public Transportation #FAIL: Sexist Notes: The product is placed perfectly in the middle. Logo and branding could be more prominent however the Ad is sexist as it implies that men being taken over by their wives with a undertone enough to make men and women both uncomfortable
Most women I know found this ad to be sexist at worse, odd at best. A couple male friends of mine thought it was either odd or "okay." My suggestion would have been to phrase the ad something like "All the power you need for a real shave" or "Your weapon this holiday season." The most popular suggestion: "if the ad wanted to market to women they should have shown a man laying his head on a women's lap saying, "be ready" and a image of a shaving kit." Well okay I'm not sure if I'm "exactly" employee number #102 but I do know that the company I am joining was founded by a good friend of mine six years ago, who I have worked with on several large and small projects, and has over hundred employees at this point. I'm officially coming on board as an Advisor. When you have to move on from something you loved (my former start-up baby of over three years) all you want to do is work and be part of something that you love even more. I thought about going to a large corporation to be an "intrapreneur" or perhaps get a cushy executive job or maybe even just write a book or go somewhere tropical to de-stress but ultimately I wanted to work with people that I admire, who can challenge me and become something even larger and bigger and successful than I've encountered before. While Koombea is no longer a "small" company by any definitions, I believe in their founder Jonathan Tarud and what the team is working on at Koombea. I want to be an important part of its future- my first startup never IPO'd and I would like to get as close of a feeling of what that might be like and now seems like the perfect time. So for everyone that needs help or ideas around product design or marketing still ping me. Koombea is giving me lots of freedom to help others and contribute to the software and start-up communities and for those of you who don't know what Koombea does: they build amazing apps and web solutions for early stage startups and enterprises. They even work with some large corporations and can build very creative mobile apps. The way that I see it is that Koombea helps entrepreneurs and innovators get their product out the door with high quality. Koombea to me is the next 'Pivotal Labs' and I couldn't be more excited to join the team at this very stage in my personal life and professional life. Koombea has offices in San Francisco, New York, and Barranquila, Colombia. More questions or information feel free to shoot me a note: e (dot) cachette (at) gmail.com or a tweet @ecachette. Koombea is coding apps and taking names so I guess I am too! |
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