Not all marketing needs to be "great" to get attention but even being interesting can be enough. Here are few items that caught my eye recently.
#Concept: Intro to campaigns around customization
Notes: This is really interesting as its a ramp up to their campaign around customization of cell phones and accessories. Very simple. Different but interesting background and simple branding. Well done.
Placement: Grocery Store
#Concept: Wine on the go
Notes: This is really interesting as there are not many products like it. Considering its illegal to have an open container in the U.S I wonder the purpose of a to-go cup of sorts of chardonnay. Really interesting.
Also the colors and label work well with looking clean and having contrast. Every the glittery label seal matches the colors of the wine and label.
Curious what this brand grows into...
MOST GENIUS PLACEMENT EVER:
While browsing CVS I saw the notable "Ghilardelli" holiday chocolate squares near the registers.
I'm not sure who at the chain was bribed but this doesn't appear to be a mistake as the Hershey bars resemble the branding of Ghilardelli, are price about double (and appear to be more than double in size). Also the Hershey bars are rather neat while the little squares are not and its almost impossible to see the brand of the square.
Total genius. Looks like Hersheys is finding a way to take the market share of Christmas back from Ghilardelli.