This is a great campaign on some BART trains which are local to the SF Bay Area. The ad is for Tahoe a few hours away and targeted to native or local Bay Area residents whom most have never visited large tourist spots like Alcatraz but have gone skiing or snowboarding in Tahoe.
Argument is: Tahoe is much better than anything like Alcatraz
Other nice things about this:
The "n" lined for Northstar branding
Website listed on bottom right
Scenic and simple background
Colors blend well for inside of BART train
The other Ads in this campaign series are not as well executed but this is pretty well done.