This billboard is one of the worst Ads I've seen in a while, I actually thought of ways it could be worse and got lost for ideas. If it isn't obvious I will spell out why this is probably one of the worst spent marketing dollars to date and here is why:
1) There is no way to follow up with this add other than the QR code (which I'm sure was intentional to force people to use the QR code except not leaving any other options doesn't convert it higher but actually gives no other chance or opportunity to connect with this campaign. How so might you ask?
2) No Branding or Campaign knowledge is given other than a child and AIDS even worse its hardly branded for either
Software. Sailing. Writing Stuff.